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The Art of Aperitif :

Navigating Social Gatherings with Grace and Style

In the world of social gatherings and cocktail parties, mastering the art of Aperitif can elevate your experience and leave a lasting impression on those around you. Whether you're hosting a soirée or attending a friend's gathering, understanding the dos and don'ts of Aperitif etiquette is essential for creating a relaxed and enjoyable atmosphere. From proper glassware etiquette to responsible drinking practices, here's your guide to navigating Aperitif social gatherings with grace and style. 

1. Choose the Right Glassware:

Quand il s'agit de servir des boissons apéritives, la présentation est essentielle. Choisir le bon verre non seulement améliore l'attrait esthétique de la boisson, mais contribue également à l'expérience gustative globale. Voici quelques types courants de verres et les boissons qui leur conviennent le mieux :

  • Champagne Flutes: Ideal for serving sparkling Aperitifs such as Champagne, Prosecco, or sparkling wine.
  • Martini Glasses: Perfect for classic Aperitif cocktails like the Martini or the Negroni.
  • Highball Glasses: Suitable for tall Aperitif drinks like the Spritz or the ZEST Tonic.
  • Old Fashioned Glasses: Great for serving Aperitif cocktails on the rocks, such as the Old Fashioned, the Manhattan or the ZEST On the rocks. 

2. Pace Yourself:

Aperitif drinks are meant to stimulate the appetite and prepare the palate for the meal to come. As such, it's essential to pace yourself and enjoy your drinks responsibly. Avoid gulping down your Aperitif too quickly, as this can lead to overindulgence and diminish the enjoyment of both the drink and the meal. Instead, sip your Aperitif slowly, savoring each sip and engaging in lively conversation with your fellow guests. 

3. Mindful Pairing:

One of the joys of Aperitif culture is the opportunity to explore the art of food and drink pairing. When selecting Aperitif drinks and appetizers for your gathering, consider complementary flavors and textures that enhance the overall dining experience. For example, pair a dry white wine Aperitif with light seafood appetizers or a red wine with savory charcuterie and cheese. To go deeper on this topic, we made an article about Aperitif and Food pairing 

4. Surprise your guests:

By offering them original flavors, creative recipes, inspired dishes, or through products with an authentic story: offer a gustatory, imaginative experience by introducing novelty to your loved ones! For example, try our reinterpretations of famous cocktails like the ZEST Spritz, the ZEST Tonic, or our creations like the ZEST Frozen.

5. Engage in Conversation:

Aperitif social gatherings are not just about the drinks; they're also about fostering meaningful connections with others. Take the time to engage in conversation with your fellow guests, sharing stories, laughter, and perhaps even some friendly banter. Avoid monopolizing the conversation or dominating the discussion with controversial topics, as this can detract from the enjoyment of the gathering for everyone involved. 

6. Practice Responsible Drinking:

Above all, remember to drink responsibly and know your limits. Aperitif drinks may be light and refreshing, but they still contain alcohol and should be consumed in moderation. Pace yourself throughout the gathering, alternate alcoholic drinks with water or non-alcoholic beverages, and never drink and drive. If you find yourself feeling intoxicated, politely decline further drinks and seek alternative transportation home.



In conclusion, mastering the art of Aperitif is about more than just knowing which fork to use or how to properly hold a glass; it's about cultivating a sense of warmth, hospitality, and camaraderie among guests. By following these dos and don'ts, you can ensure that your Aperitif social gatherings are enjoyable, memorable, and imbued with a sense of elegance and sophistication. Cheers to good company, delicious drinks, and unforgettable moments shared with friends and loved ones!

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Realize your own original cocktails for every tastes with ZEST. 


Straight, 
'on the rocks', in classic cocktails 
or in inspired creations :

let our sunny flavors surprise you !


You like reinventing your favorite cocktails such as the Spritz, the Tonic ou the Frozen ? 

Try out our ZEST recipes; best served in good company !